Welcome to the May 2009 episode of BondRadio, a monthly podcast from Bond-i for clients, our international team and friends of Bond PR International. To automatically receive episodes as they are published, subscribe to the RSS feed. You can also subscribe at iTunes (coming soon).
In this episode, BondPR Group CEO Tom Burgess and Bond-i Director Neville Hobson discuss the new podcasting service offering from BondPR International.
In This Episode:
- 0:10 - Tom introduces the show.
- 1:24 - Neville introduces podcasting: what is it?
- 2:50 - Podcasting’s value to business.
- 3:48 - The advantages of podcasting for business.
- 4:40 - What content can a podcast contain, who would listen to it and who’s creating one?
- 6:54 - The advantages of podcasting as a B2B communication tool.
- 7:58 - Low barriers to entry and making a start on producing your own podcast.
- 10:35 - Setting a measurable objective for your podcast and developing a communication plan.
- 16:20 - An idea of costs to create a podcast.
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Enjoy the show!
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